Il CRM è morto viva il CMR

Posted on 9 maggio 2006


Riporto dal blog di Seth Godin:
It might be more than just semantics. Disney Destinations Marketing has a new department:

Customer Managed Relationships

Here's the quote from them that Tim shared with me, "CMR is our version of CRM – just a slight nuance regarding our philosophy that our guests invite us into their lives and ultimately manage our presence/relationship with them."

Messo il tag:
Posted in: corso di crm