Ottava lezione di Marketing a Scienze di Internet il Brand

Ottava lezione di Marketing a Scienze di Internet il Brand

Brand e Posizionamento marca

 

Google Online Marketing Challenge 2010

Dear professor,

We are pleased to announce that registration for the 2010 Google Online Marketing Challenge has started!

The 2009 Challenge had over 10,000 students in 57 countries competing… we hope that you enjoyed taking part in the Challenge last year and that you learned a lot about online advertising!

This year we are back with some new features, like the possibility of sending the reports in 14 languages: English, Spanish, French, Italian, German, Chinese, Russian, Portuguese, Japanese,Polish, Hungarian, Turkish, Czech and Hindi.

“Students have first hand experience with real clients and real budgets to get real results. Is there a better way to gain experience with the real world?”

How it works
This does not change! Any professor at any higher education institute registers a student team. Students can be any class, graduate or undergraduate, regardless of discipline.

Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.

Advantages of the Challenge
This is not a simulation. Students gain real-world experience with a real client and clients gain free advertising and Internet consulting. Google provides US$200 in AdWords, teaching materials and other resources.

To learn more and register, please visit www.google.com/onlinechallenge. Registration closes January 22, 2010.

We will contact you soon with instructions to register your student teams.

2010 Timeline:
Challenge starts: January 28, 2010
Challenge ends: June 4, 2010
Report sending deadline: June 11, 2010
Winners announced: July 2010

Thanks,
The Google Online Marketing Challenge Team

Settima lezione di Marketing a Scienze di Internet la segmentazione

Settima lezione di Marketing a Scienze di Internet la segmentazione

segmentazione marketing 121

Sesta lezione di Marketing a Scienze di Internet Google ecosistema come modello di business

Google ecosistema come modello di business

Guida introduttiva di Google all’ottimizzazione per motori di ricerca (SEO)

molto utile anche:

http://www.google.com/support/webmasters/bin/answer.py?hl=it&answer=35291

per i webmastertools:

http://services.google.com/breeze/webmasters/googleforwebmasters/

a lezione abbiamo anche visto:

http://www.google.it/intl/it/enterprise/index.html

http://www.google.com/google-d-s/intl/it/tour1.html

http://scholar.google.it/

http://www.google.com/products

http://www.google.it/intl/it/enterprise/gsa/

per una lista

http://en.wikipedia.org/wiki/List_of_Google_products

 

Il web/Google fra 5 anni

Eric Schmidt, CEO di Google descrive quella che sarà la rete fra 5 anni contenuti video senza alcuna distinzione del canale dove vengono distribuiti e banda larga con collegamenti nell’ordine dei 100 Mbit/s per tutti

Interessante la possibilità di navigare offline i siti HTML5